Working directly under senior creative director John Kendall I heavily worked on the execution for the style guide of WE.org, developed design strategies and builds for brand book packaging, webpage layouts and design pitches.

View WE Brand Guidelines

 

Developing a design hierarchy language to customers across various retail spaces to voice “WE” as a company, and “Me to WE” as a sub-brand and¬†personal level of engagement.

Early drafts and markups